Born and raised in London and the English countryside, Stella McCartney graduated from Central St Martins in 1995. A signature style of sharp tailoring, natural confidence and sexy femininity was immediately apparent in her first collection. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. Her collections include women’s and men’s ready-to-wear, accessories, lingerie, eyewear, fragrance and kids.
What McCartney has gravitated to over the years is a mix of Savile Row tailoring, filmy lingerie, some sexy footwear—and a bit of slouch. As the daughter of a Beatle, McCartney might be rock royalty, but neither she nor her clothing has ever stood on ceremony. “It’s not about what it looks like in the studio or on the runway,” the designer told WWD. “It’s what it looks like on a real person that matters. That isn’t easy, but it’s what’s fun.”
Stella McCartney branding : We are agents of change. We challenge and push boundaries to make luxurious products in a way that is fit for the world we live in today and the future: beautiful and sustainable. Each decision we make is a symbol of our commitment to defining what the future of fashion looks like. From never using leather or fur and pioneering new alternative materials to utilising cutting edge technologies, pushing towards circularity, protecting ancient and endangered forests and measuring our impact with ground-breaking tools.
Inspired by the circle shape of earth itself, void was made in the center of every levels with main stairs in it decorated and wrapped with jute fiber that represent the connections between human and nature itself. This concept is inspired by Stella McCartney desire on creating beautiful yet sustainable designs, added with the lack of nature sources around the site, bringing nature inside the interior is the goal.