Rookie Awards 2024 - Open for Entries!
Desmond Du - Motion Designer
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Desmond Du - Motion Designer

Desmond Du
by duitbetter on 1 Jun 2023 for Rookie Awards 2023

Hello! I’m Desmond! I’m a Motion Designer with expertise in technical direction. My focus includes JSX expression rigging, developing custom studio workflow, tool kitting, automation, and organizational and knowledge management.

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Showreel

A visual compilation showcasing the diverse range of projects I undertook from 2017 to 2023 while pursuing my BFA and MFA degrees at SCAD.

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Subprime

This title sequence was created for a fictional documentary series inspired by the book “Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet.” It explores the themes of technology, advertising, and attention as commodities. It was produced as part of the final project for the “Advanced After Effects: Coding for Motion Design” course, showcasing the use of animation rigs and techniques such as expressions and mathematical equations.

ISOTYPE-inspired Animation: Austim & Art

This is my MFA Motion Media Design Thesis, completed at Savannah College of Art & Design between Winter 2022 and Winter 2023. The thesis statement I explore is “ISOTYPE employs realism to convince viewers of its factual nature, thereby creating and naturalizing a particular worldview that can manipulate the audience’s understanding of reality.”

My thesis consists of two distinct parts: research and a visual project. For my visual project, I created an ISOTYPE-inspired infographic animation called “Autism and Art,” which seeks to demonstrate how visual arts can create economic and employment opportunities for individuals with autism spectrum disorder (ASD) in Singapore.The animation is designed to be presented to Special Education (SPED) schools in Singapore to convince them of the advantages of incorporating more visual arts education into their curricula, in collaboration with local artists and studios.

The project contends that traditional educational pathways may not lead to employment opportunities for individuals with ASD due to social barriers, but that visual arts education offers a new path to the creative economy. The visual project employs a ‘metaphysical reality’ approach to realism that aligns with Singapore’s values of pragmatism, economic dividends, and international competitiveness. By emphasizing the importance of integrating individuals with ASD into Singapore society through employment opportunities, the visual project seeks to persuade its audience of the benefits of incorporating more visual arts education into SPED schools in Singapore.


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