THE JELLY-POP

THE JELLY-POP: Eating ice cream shouldn't hurt.

                   MOODBOARD

I redesigned the popsicle’s current packaging and logo, rebranding the product’s name from ‘Coldish’ to the ‘Jelly-pop’.

It was essential to keep key elements like the bitten popsicle in the logo since the product is targeted at people with sensitive teeth. 

My vision for the packaging design reinforces a more welcoming and friendly visual approach to the brand and reflects how this ice cream is for everyone to enjoy.

With regard to storytelling, the features of the popsicle are highlighted through memorable and exaggerated moments in the ad.

For instance, to exaggeratedly convey that the popsicle doesn’t melt, one of the characters sets it on fire and witnesses how it still remained intact.

Getting the popsicle to look icy and delicious was vital for the ad but at the same time challenging. After a lot of trial and error, I brought the popsicle to life through Redshift's hyperreal texture nodes and breathtaking lighting.

Cell animation was the perfect fit as it allowed the characters to come to life more dynamically, humoristically, and charmingly to resonate better with the audience.

      PET PARADISE: The Whole Dog Experience

"Pet Paradise Resort" takes care of all your pup's needs with just a 'click' and this unmistakenly-distinctive 2.5D ad reflects the fun and positive environment that characterizes its pet-care facilities and services. 

In regards to storytelling, this ad starts by connecting with all pet owners that struggle with separation anxiety from their furry family members. As for the rest, it conveys the easiness of reserving Pet Paradise's services through their mobile app and how each service meets their dog's needs.

3D settings provide a space for the 2D pet characters to play in and rest.

Regarding the design of the characters, I portrayed each dog with a unique personality and included diversity in breeds and sizes to speak to Pet Paradise's broad canine clientele.

The dogs are the main ingredient that ties the ad together which is why I kept the design of the staff simple and scribble-looking and the canines' design bold and charismatic.