Cynthia Soe | Portfolio

"The Great British Bake Off" is beloved for its comforting and familiar ambiance.For this concept, I want to showcase the essence of "home" through a tactile, earthy approach, using elements like stitching, printmaking, and homemade aesthetics that evokes the handmade nature of baking. As we move through the sequence, we see the tableware and ingredients materializing from the tactile designs, creating a sense of coziness and warmth. These elements will be showcased in a domino effect style. The visuals will feature a soft, muted color palette and textured backgrounds, bringing a sense of depth and texture to the piece. 

My goal for this project is to create a unique and immersive experience that captures the brand's personality and showcases its products in a fresh and exciting way. By taking a playful and surrealist approach, I hope to engage and delight the audience, leaving a lasting impression that reflects the bold and experimental spirit of Hermès. By drawing inspiration from Hermès signature orange hue and equestrian icon, I wish to create a vibrant and whimsical world that immerses viewers in a surreal journey.

I worked with my good friend Crystal Tai to create a closing title sequence for Canadian film director, Simon Paluck’s short film - InstaGay. The story follows a millennial after breaking-up with a popular gay influencer. Insta Gay is a drama-comedy that explores the real world impact that social media has on the queer community. We created a dreamy journey that follows the last moment from the film when Michael, the main character, makes a fateful decision to transform himself. For stylistic explorations, we played with a lot of gradients, lens flare and even our collective childhood favorite - Sailor Moon to create the cyber transformation. My role for this project was an illustrator/designer. 

I worked on this main title with Danyi and Phyllis. We  wanted to create a title sequence for the film, Get Out. The story is about a young African-American who visits his white girlfriend's parents for the weekend, where his simmering uneasiness about their reception of him eventually reaches a boiling point. To portray this story we decided to play with double imagery and textures.