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6IXT4OUR & BELAGUER: TRIBUTE
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6IXT4OUR & BELAGUER: TRIBUTE

by davidparada on 1 Jun 2023 for Rookie Awards 2023

Hi! My name is David, I'm a graphic designer and I'm currently studying a master's degree in Motion Graphics. The following project is a tribute to a special collaboration between Belaguer and 6ixt4our. I hope you enjoy it!

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Round of applause for our sponsors

THE PROJECT

In May 2021, two Spanish urban fashion brands launched a unique collaboration between them. From this moment on and thanks to the success of the drop, Belaguer and 6ixt4our, would consolidate as two of the most important and crucial brands among young consumers of streetwear clothing in Spain. This past May, the collaboration celebrated its second anniversary.

This project is a tribute to the success of this collaboration, with the idea of transmitting the personality and relevance of both brands through it.


PROJECT CONCEPTS

+Keep the intrigue and mystical essence that both brands transmit and reveal concepts and objects as the video progresses.

+Use as protagonists the main symbols of the brands: the military knife of Belaguer and the human skull of 6ixt4our.

+Unify the main elements of both brands in the final scenes to help the viewer understand the message of the collaboration between both clothing brands.

STORYBOARD

This storyboard shows the first ideas, rendering tests or camera movements and transitions of the project.

OTHER DETAILS

Both at the beginning and at the end of the video, you can see certain acronyms referring to the cities where Belaguer, (VLC-Valencia) and 6ixt4our, (LCG-A Coruña) were born. 

On the other hand, the small illustration on which these letters appear has been made by hand to allude to the effort and meticulous elaboration of every detail and product of each brand.

POST-PRODUCTION

Below is a before and after view of some parts of the project.

I hope you enjoyed the project, if you have any comments feel free to write me. :) 


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