Pascal El Murr - Demo Reel

I'm Pascal, an architectural designer based in Lebanon, who has delved into the captivating world of visual storytelling. My journey has led me to explore the realms of motion graphics, where I have merged my passion for architecture with the art of animation. My dedication to visual storytelling has opened up new horizons, allowing me to create immersive experiences that go beyond traditional architectural representation.

In the awe-inspiring process of crafting a mesmerizing 3D animation for the Apple Watch Nike+, my goal for this animation was to awaken a profound sensation of floating through time and space. Through the artistry of animation, the Apple Watch Nike+ takes on a life of its own. It gracefully floats in a cosmic ballet, defying gravity and seamlessly navigating.

To further amplify the immersive experience, a captivating musical score is composed, blending ethereal melodies with pulsating rhythms. The music envelops the viewer, heightening the sensation of floating through the celestial expanse and creating an emotional connection with the animation.

For this Project, I was looking for innovative techniques to captivate audiences. Recently, I delved into the world of translating the Fibonacci spiral into a loop animation. The Fibonacci spiral, known for its mesmerizing growth pattern found in nature, provided the perfect inspiration.