Joseph Sandefur – Motion Designer

Terms and Conditioned

Video Art Installation

An interactive multi-media project, created with projection mapping and multiple live feeds. This work is based on the modern practice of surveillance, highlighting how in modern society we are constantly being surveilled – both voluntarily and involuntarily.

Guests are invited to sit down across from a camera and gaze into their own faces reflected back at them, projected onto a fake head placed upon a pedestal, distorting and warping their own faces. Beyond the pedestal are two panels, both showcasing different live feeds of densely populated areas: Times Square in New York City, and Shibuya, Japan. 

To interact with the piece, one must voluntarily look through a camera, while above them they see thousands of people who are under surveillance, completely unaware of the fact that they are being watched.

Fast. Foldable. Fifteen.

Product Advertisement – Apple

Conceptual advertisement, featuring the all-new foldable iPhone 15.

Storyboard below.

Versace

Logo Animation

5-second logo animation created for Versace, designed for widescreen/television advertising.

Inspired by Medusa, the figure from which the Versace logo is derived, and further Greek mythology and imagery.

Storyboard below.

Audi

Logo Animation

5-second logo animation created for Audi, designed for widescreen/television advertising.

Created using the letterforms that make up the AUDI logo. I was heavily inspired by the 3D works of Bogdan Dreava in his series "Alphabet."

Storyboard and progress below.

Gosh

Music Video

Music video for Jamie xx's song "Gosh."

Experimentation was the key factor in creating this project. The chosen song lends itself very well to experimental design, so I leaned into that.

I used Cinema 4D to create, light, texture, and animate objects. Textures were created in After Effects and imported into Cinema4D, animated and lit with objects, then exported back to After Effects.

Progress below.