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Motion & Graphic Design
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Motion & Graphic Design

Lim Shu Ming
by limshuming on 24 Apr 2023 for Rookie Awards 2023

compilation of assignments done during the 1-year motion & graphic design diploma at 3dsense Media School

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Festive Ident

The Chinese Mid-Autumn Festival, also known as the Moon Festival, is a traditional harvest festival celebrated on the 15th day of the eighth lunar month. It is believed that on this day, the moon is at its brightest and roundest, symbolizing family reunion and unity. Traditions include eating mooncakes, admiring the full moon, and carrying brightly lit lanterns. The common symbols associated with Mid Autumn festival would be the moon and the rabbit.

The concept behind this festive ident was to convey a sense of family togetherness, tradition, and warmth, presented in a modern and elegant manner. A natural and inviting atmosphere is created with the lighting, while the materials are textured with earthy colors and tones that grounds the viewer and foster a sense of peace, familiarity, and harmony. The animation is subtle and graceful, adding to the overall serene ambiance of the piece.

GUI Project

Show Promo - Land of the Lustrous

Show opening for the Japanese manga and anime series 'Land of the Lustrous'.

This series is set in a world where beings called "gems" fight against mysterious creatures called "Lunarians" who seek to capture them and turn them into jewelry. The story follows a young gem named Phosphophyllite. As Phos searches for a way to be useful to their fellow gems and defeat the Lunarians, they gradually discover the secrets of their world and the true nature of their existence. The series explores themes of identity, purpose, and the search for meaning in a world where everything is constantly changing.

The concept of this opening title follows a retrospective narrative, in which we witness Phos' growth and development through abstract visual imagery.

The visual imagery in the opening title reflects its core themes. It references key plot points and character development arcs, while maintaining a sense of mystery for the viewer. The imagery hints at what's to come without revealing too much, leaving the viewer curious and intrigued.

TVC - Samsung Galaxy Z Flip

The Samsung Z Flip 4 is a premium folding smartphone with a compact clamshell design, ultra-thin foldable glass display, and advanced camera features.

The Samsung Z Flip4 exudes elegance and style with its sleek and compact clamshell design, premium glass finish, and vibrant AMOLED display. Its refined hinge mechanism and ultra-thin glass foldable display give it a luxurious feel. With its powerful performance and advanced camera features, the Z Flip4 is a premium smartphone that combines functionality with sophistication, making it the perfect choice for those who appreciate high-end design and style.

With the tagline, “unfold your world”, the idea behind this video was to leverage the ZFlip's unique 'fold' feature to create a visually stunning experience. Through the use of symmetry, refractions, and real-world inspiration, I sought to showcase the phone's versatility and highlight its sleek, stylish design. Each shot aims to capture the essence of the ZFlip and bring its standout features to life on screen.

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