FutureProof Branding

The Project: Explore mood, tone, and novelty in branding to create the identity and opening titles for FutureProof 2023, the Motion Design Conference at Ringling College of Art + Design.

Concept: At Ringling, students learn everything from stop motion animation to 3D animation, and even though they are very different they are all considered Motion Design. Embracing Motion Design’s unified variety, this concept uses as many colors and geometric shapes as possible while successfully keeping a unified style. The colors/shapes themselves are inspired by Florida, spring, and celebration.

Motion Test:

Style Frames:

Print + Digital + Swag: