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Melbourne Pop-up Exhibition : Diversity
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Melbourne Pop-up Exhibition : Diversity

Chong Sue Yi
by chongsueyi on 31 May 2020 for Rookie Awards 2020

This project is to design a temporary structure (pop-up exhibition) to house and showcase Melbourne, Australia. The design incorporates various unique elements of Melbourne, such as street art, laneway, nature and wildlife, rooftop bar, as well as their diverse culture.

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As the second largest city in Australia, Melbourne is a vibrant cosmopolitan city, located on the magnificent Port Phillip Bay. It is the coastal capital of the southeastern Australian state of Victoria which features elegant Victorian buildings. Today, the city's architecture is a wild mix of old and new. In addition to their architecture, Melbourne is also known for its nature, diverse population as well as culture.

The concept is inspired by Melbourne's multicultural society. The city embraces the spirit of retaining its heritage and culture while accepting foreign cultures, making Melbourne a culturally rich city with about 140 cultures. These cultures can be seen in their architecture, visual arts, festivals, etc. Hence, the keywords drawn from here is diversity and vitality. The keyword "diversity" is obtained from Melbourne's diverse culture society and architectures. Melbourne is known for its cultural charm, with more than 100 cultures from different countries and ethnicities. "Diversity" can also be seen in Melbourne's architecture, which is characterised by an extensive juxtaposition of old and new architecture. The second keyword, "vitality" is developed from the street art everywhere in Melbourne. The city preserves and appreciate street art, creating a vibrant urban culture because street art is full of creativity and vitality for them.


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