Rookie Awards 2024 - Open for Entries!
YU YANG
Share  

YU YANG

HUI YU YANG
by yuyang on 31 May 2019 for Rookie Awards 2019

Hello, my name is YU! I’m a motion designer who believes motion graphics is can communicate strong concepts and believe the imagination power of a designer can make the world different.

5 916 1
Round of applause for our sponsors

1. Secrets of My Cat

#CONCEPT

Cats are so mysterious that there are a lot of fairy tails of the origins of cats. My cat, Pumpkin, also has a lot of strange habits. In this work, I imagined the origin of him that might could explain his mysterious behaviors...

#STORYBOARD

2. Nuit Blanche 2019 Promo

# WHAT IS NUIT BLANCHE

Nuit Blanche (White Night) is an annual all-night or night-time arts festival of a city. A Nuit Blanche will typically have museums, private and public art galleries, and other cultural institutions open and free of charge, with the center of the city itself being turned into an art gallery, providing space for art installations, performances, themed social gatherings, and other activities.

#CONCEPT

For the concept of 2019, I want to focus on the change of the city on this white night. At the night of Nuit Blanche, with the magic of art, Taipei will become a magical city in parallel with the original one. We can see the city in a different way and to reclaim the city for this night.  

#STORYBOARD

3. Alice's Adventure in Wonderland

#CONCEPT

In this work, I depict the fantasy, well-known fairy tail Alice’s Adventure in Wonderland with abstract illustrations that were developed from keywords inspired by the story. To me, detailed movies or cartoons sometimes restrict our imagination, so I want to use this work to spark more imagination of the viewers.

#KEYWORDS

#STORYBOARD

4. Ocean Plastics Pollution

#CONCEPT

I created this project to call awareness of ocean plastics pollution and also talk to kids about the issue. To involve the viewers and make the content easy to understand, I visualize the problem in a clear and simple way by utilizing geometric shapes and typography to create meaningful transitions. I design a clean layout to depict the vastness of the ocean, and use noise and color fragments to represent how the broken-down particles of plastic are polluting our ocean. I also use the square format to make it easy to share on Instagram.

#PROCESS

Thanks for watching!


Comments (1)