Kindle Paperwhite
15-second ad showcasing the Kindle Paperwhite's unique features.
Paperwhite
Bestselling e-reader device, Paperwhite pioneers the Kindle Paperwhite technology -- a way to reduce screen glare by adapting the reflective screen to ambient light. This 15-second ad showcases Paperwhite's unique features.
Storyboard
Process
From storyboarding, modelling and animating, I wanted to seamlessly showcase all of Paperwhite's features. I started by displaying its four different colour options, followed by its waterproof and dustproof properties.
The Kindle's intuitive Paperwhite technology adjusts the screen Brightness and Warmth according to ambient light, reducing screen glare in brighter areas. With access to Amazon's entire library, and made to fit in just one hand, Paperwhite is the ideal e-reader for readers on-the-go.
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