HERA Cycling Device

HERA  Cycling Device - Product Design / Commercial

I came up with the idea to produce a commercial for a product. As a target, I decided to focus my attention on bicycles which are an excellent way of transportation and the most ecological, efficient and reliable. I started doing a research of possibles products or devices that could fit on this matter and be helpful in the future and I came up with the idea to do a commercial for a cycling device that allows cyclist to make phone calls, take photos in high resolution, record real-time videos and also illuminate their way on the road, all of it merged in one single device. During the process brainstorming, I started sketching and realized what the final product would be. Then I started looking for a name and the result was, HERA inspired in one of the mythologic goddesses, mixing beauty, effectivity, simplicity, and delicate design.

A project made using:

Maya, V-Ray, After Effects, Adobe Premiere, Photoshop, Procreate and Sketch

Hera Cycling Device - Full Video

 Commercial - Mobile Version

Initial Sketches - Procreate (IPad)

Story Board - Photoshop

Blocking / Modeling / Texture - Maya and VRay

Pre-Production - Canon 80D and Studio Lights

Custom UI Design - Sketch

Inspiration