![HERA Cycling Device](https://d3stdg5so273ei.cloudfront.net/josearraiol/2019-05-30/711090/1400xAUTO/01-josearraiol-crop.jpg)
HERA Cycling Device
![Jose Arraiol](https://d3stdg5so273ei.cloudfront.net/josearraiol/2019-05-30/060610/50x50/Profile-josearraiol-crop.jpg)
Cycling Device - Production of the Commercial
![](https://d3stdg5so273ei.cloudfront.net/josearraiol/2019-05-29/173887/1400xAUTO/01-josearraiol.jpg)
HERA Cycling Device - Product Design / Commercial
I came up with the idea to produce a commercial for a product. As a target, I decided to focus my attention on bicycles which are an excellent way of transportation and the most ecological, efficient and reliable. I started doing a research of possibles products or devices that could fit on this matter and be helpful in the future and I came up with the idea to do a commercial for a cycling device that allows cyclist to make phone calls, take photos in high resolution, record real-time videos and also illuminate their way on the road, all of it merged in one single device. During the process brainstorming, I started sketching and realized what the final product would be. Then I started looking for a name and the result was, HERA inspired in one of the mythologic goddesses, mixing beauty, effectivity, simplicity, and delicate design.
A project made using:
Maya, V-Ray, After Effects, Adobe Premiere, Photoshop, Procreate and Sketch
Hera Cycling Device - Full Video
Commercial - Mobile Version
Initial Sketches - Procreate (IPad)
![](https://d3stdg5so273ei.cloudfront.net/josearraiol/2019-05-30/140153/1400xAUTO/Sketch-josearraiol.jpg)
Story Board - Photoshop
![](https://d3stdg5so273ei.cloudfront.net/josearraiol/2019-05-30/919523/1400xAUTO/18-josearraiol.jpg)
Blocking / Modeling / Texture - Maya and VRay
![](https://d3stdg5so273ei.cloudfront.net/josearraiol/2019-05-30/275048/1400xAUTO/17-josearraiol.jpg)
Pre-Production - Canon 80D and Studio Lights
![](https://d3stdg5so273ei.cloudfront.net/josearraiol/2019-05-30/779102/1400xAUTO/19-josearraiol.jpg)
Custom UI Design - Sketch
![](https://d3stdg5so273ei.cloudfront.net/josearraiol/2019-05-30/372846/1400xAUTO/21-josearraiol.jpg)
![](https://d3stdg5so273ei.cloudfront.net/josearraiol/2019-05-30/260932/1400xAUTO/22-josearraiol.jpg)
Inspiration
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