McDonald's - Eight Nights of Fries
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McDonald's - Eight Nights of Fries

Landon Watnick
by landonwatnick on 29 May 2019 for Rookie Awards 2019

It is customary for Jews to celebrate Hannukah by eating fried foods. In its Israeli restaurants, McDonald’s will highlight the spirit of Hannukah and the miracle of oil by putting its French fries front and center on this Jewish holiday via a print/outdoor campaign.

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