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The Collection
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The Collection

Zach Scheibel
by zachscheibel on 29 May 2019 for Rookie Awards 2019

Collection of past works, enjoy!

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Round of applause for our sponsors

As a creative, I plan to become an experience creator: forever creating visual moments to enhance brand value and help tell stories. Thanks for taking a peak into my vision. Below you will find 2 projects of mine that I believe to be my best work!

          GHOST IN THE SHELL

This was a passion project for the incredible live action adaptation of Ghost in the Shell by Masamune Shirow.

OBJECTIVE:

Create a title sequence that values the complexity of consciousness and neural networks through the use of motifs within the story. I plan to create a symbolic visual depicting the birth of consciousness and its journey from human to artificial shell. Does a human spirit alter if moved from host to host? What controls consciousness, and how delicate does it operate? What do we as humans use to symbolize the mind, soul, and body? What does a soul look like? Can we create divinity, or is A.I. a failed attempt at true consciousness?

Playing with 3D modeling, I plan to break down large concepts through simple design. Less is more, as they say. Circuit boards, the human form, artificial robots, masks, neural paths, hearts, chemicals/lab equipment are the main objects one associates with this movie, but I plan to use the these objects boiled down to their simplest form - breaking them down to their organic origins.

               FOOD NETWORK ID

This piece is a brand identity/commercial ad for The Food Network.

CONCEPT:

#FOODIEHEAD is a campaign built around self-expression and freedom. Food comes in many shapes in sizes, just like us humans. Food Network brings people together through food and the experiences that come with, so #FOODIEHEAD aims to show that food can help define who we are, where we are from, and what we like.


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