GOOGLE X MOTION DESIGNER

Google X Motion Designer is the name given to the new project and limited production to transmit all the creative process that designers and animators have to face daily. This new, exclusive and outstanding way of communicating intends to go beyond the looks and go beyond. That is to say, to narrate in a visual and detailed way each of the steps to follow after facing new projects with different guidelines.

MOODBOARD

STORYBOARD

This project is composed of different parts, going from the approval of the project, to the search for ideas. All this journey is done metaphorically through a small ball, which shows the first decisions to be taken by a digital designer. Such as, acceptance of the project, reading and reviewing the briefing, collection of key points, so as to enter into an inspirational journey through the digital platforms most used by creatives.

PROCESS VIEW

ANIMATION GIFS

Google X Motion Designer features simple and delicate shapes, making the message clear and direct. In addition, neutral colors predominate combined with a unique corporate palette of Google, and other digital platforms present in the piece. So, everything together results in a clean and pleasant animation, which achieves an optimal compression in the user.

STYLESFRAMES