TEONE- NEW EARTH
Introducing 'The New Earth': A Fashion Collection Blending Reality, Virtuality, and Elemental Inspiration. 'The New Earth' fashion collection inspired by the four elements. Discover the journey from research digital fashion to develop the collection.
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Round of applause for our sponsors
TEONE is a Scandinavian heritage-based digital fashion house that merges physical world inspiration with the digital space.
The aim is to provide a seamless experience for metaverse users, from entry to wearing the purchased items. The debut collection, called "The New Earth," consists of 16 statement pieces representing different elements. TEONE celebrates sustainability by avoiding waste and overproduction in this digital collection, which will be presented as an AR filter, an NFT, and through Meta Mask.
TEONE invites all consumers to create their digital identity and express themselves through their virtual fashion offerings.
SEE THE FULL PROJECT: CLICK HERE
WHY DIGITAL FASHION?
FOR WHO?
The core to building the collection was the understand the consumer and it is behaving
THE CONCEPT OF "THE NEW EARTH"
During research period the concept started off initially radically different from what is is today. The deeper understanding came from an survey created to understand how the current consumer reacts and feel for digital fabrics and clothing
THE DEVELOPMENT
THE FINAL COLLECTION
After research and development has come together a final collection was created
CLO 3D
From everyday problem solving the CLO 3D learning was a challenge but insightful
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