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Loupe
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Loupe

by eholli on 2 Jun 2021 for Rookie Awards 2021

Loupe is an app that provides clarity on news topics through digestible, credible, and engaging perspectives and content.

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Problem: News content on social media often causes people to be misled and detached, leaving people uninformed and ultimately contributing to the spread of misinformation.

Our Solution: Loupe is an app that provides clarity on news topics through digestible, credible, and engaging perspectives and content.

Process: Loupe was developed over the course of 20 weeks. This process included multiple rounds of research, including an initial 102 response survey and 28 in-depth interviews throughout the product’s various stages. The team also consulted with industry designers and specialists in the field of misinformation.


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