Joanna Popper is a Hollywood and Silicon Valley media executive with experience in TV, Digital, Film and VR/AR. She recently became HP’s Global Head of Virtual Reality for Location Based Entertainment. Prior she was the EVP of Media and Marketing at Singularity University, a Google-sponsored NASA-based company that trains leaders on emerging technology, and VP Marketing at NBCUniversal. Joanna developed a TV show partnership with NBC and Singularity University for “The Awesome Show,” a new broadcast TV series on tech and innovation produced by Mark Burnett with host Chris Hardwick and is an Executive Producer on the show. She has been advising many immersive computing and digital media companies focused on VR gaming, holograms, haptic touch and video engagement as well as developing VR/AR content in the education and wellness spaces. She has spoken in the US and internationally on VR/AR, the future of media, retail, sports, journalism and diversity in tech. Joanna is on the Coalition for the Women in XR Fund and was selected as one of “50 Women Can Change the World in Media and Entertainment” by Take the Lead Women, “Top Women in Digital: Game Changers” by Cynopsis Media and “101 Women Leading the VR industry.” Her previous experience includes McKinsey, JP Morgan Chase and DHL. She has degrees from Northwestern University and The Wharton School at the University of Pennsylvania.