Alberto Villanueva is an architect, senior lecturer and researcher in London. His expertise covers technical and innovative concepts applied to creatives industries. In September of 2017, he was appointed as Spanish Ambassador for Science in the UK, combining diplomacy with science and technology. His practice, IDEA architecture office, specialises in singular buildings, interdisciplinary research and consultancy in design, technology and human interaction; offering a unique creative vision and understands the current needs of industry and education.