7up Curves

Here is a 3D clip made with a crazy motion designer team. The theme is an ultra fresh 7up bottle that plays with its attractive curves

Narratively, the curve can have several meanings for the 7up, whether for the lemon, the bottle or its bubbles, it's a recurring motif.We follow a play of shapes, of curves that deform and marry, that combine and transform. The curve becomes catartic, bringing freshness and softness, contrasted by a dynamic, fluid and sparkling environment, conveying the brand's calm but happy identity. materials and curves to its fullest, culminating in the final drink, 7up.

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