Hespérides

Project to create a perfume packaging called "HESPERIDES".

Label design and concept

Experimenting with visual labels

The concept of my final labels is to separate the visual of the perfume name from the colored visual to achieve a more streamlined, lighter look. The first box of the packaging features an orange visual that evokes the scent of fruit.

Packaging design and concept

My final packaging revolves around the diorama concept to express the idea of a forbidden fruit, a secret hidden in an extraordinary garden. The cubic shape and three-compartment structure give the fragrance the feel of a precious chest or box. Inside the first compartment, the orange visual subtly recalls the scent of citrus fruits, evoking the voluptuousness of perfume. The entire box is white to maintain the elegant look characteristic of luxury perfumes, whose packaging is often uncluttered. The exposed frame adds depth and is also reminiscent of a work of art frame, lending a touch of elegance and luxury.