the cage  ── display window design

the cage ── display window design

Cindy Ngui Xin Yu
by cindynxy on 27 May 2020

to design a retail outlet window display for Chloé at Ground Floor (G-239A, 239B & 240) The Gardens, Lingkaran Syed Putra, Mid Valley City, 59200 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur.

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The initial idea of the concept is derived from Chloé’s design philosophy. Hence, the 3 keywords are freedom, silhouette and overlapping.

Chloé’s design features rhythmic silhouettes to give women the freedom to dare to be themselves. Additionally, the overlapping is extracted from the collection where Chloé overlaps two different personalities of a woman.

‘The Cage’ is a design concept developed from the 3 keywords. Therefore, when it applies into Chloé’s window display design, the concept is expressed in a cage-like silhouette structure as a media to reflect the freedom of a woman once out of Chloé’s open cage. From a visual sense, the retail utilizes overlapping techniques to attract potential customers from different views. When it comes to the proposed design, white and rose gold are applied to enhance the elegant mood.

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