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Since always

Guess it would be back in elementary school, the time when I was telling my friends how nice it could be to work and play at the same time!

In high school I was passioned about cars and virtual tuning. After learning to do photo-manipulation and winning several contest, I switched to branding contest which recommended me for long-term clients. Following Architecture University and having a job in advertising in the same time (Art Director@McCann Bucharest) was a confirmation for my drive towards concepting and crafting campaigns. Since I was more self-taught, I considered that Miami Ad School is the right step to follow.

Since a young age, I've always been a creative at heart. I've always had an active interest in sketching and graphic design, but I took up advertising in recent years.

The first time I recognised advertising is what I wanted to do was when I read my very first brief for a campaign and couldn't sleep all night because I couldn't stop thinking of ideas.