Visual Visions: A Showcase of Creativity and Design Excellence

Brand Identity for Sugar Coated Chocolates

Overview:

Embark on a delightful journey as my client introduces a new candy-coated chocolate confectionary tailored for the Gen Z generation. This multifaceted project involves not just creating a brand but weaving a visual narrative that resonates with the target audience. From a captivating name and logo to inventive packaging, an informative poster, and engaging social media content, every element is meticulously designed to make a splash in the European market.

Product Essence:

The sweet creation is more than just chocolate; it's a symphony of ethically sourced cocoa and vibrant sugary coatings, offering a burst of flavor in every bite. With six unique colors wrapping the same irresistible milk chocolate, my client's candy is not just a treat; it's an experience designed for the discerning tastes of teenagers and students.

Branding Goals:

Name Creation: A name that embodies the spirit of my client's candy-coated creation, appealing to the dynamic Gen Z audience.

Logo Design: Craft a distinctive letter- or wordmark logo that stands out, inspired by the simplicity of brands like Google and Coca-Cola.

Visual Style Guide: Establish a consistent and vibrant visual language that reflects the brand's energy and youthfulness.

Packaging Design: Inventive packaging for individual 40g servings, marrying functionality with eye-catching aesthetics.​​​​​​​

A2 Poster: Design an eye-catching poster for high school and university spaces, blending aesthetics with essential information.

Social Media Posts: Create two engaging social media posts (1080 x 1080 pixels each) or infographics, delivering a snapshot of my client's product's uniqueness.

Bringing Ethical Sourcing to Life:

While the process of ethically sourcing cocoa is a serious endeavor, the challenge is to convey this message in a friendly and straightforward manner. Through the website, social media channels, and strategically placed posters, the aim is to educate and inspire the young audience about the positive impact of their candy choice.

Balancing Playfulness and Maturity:

The brand, while fun and friendly, steers clear of being overly childish. Striving to strike the perfect balance, ensuring that the product aligns with the tastes of teenagers and students without compromising the seriousness of the ethically conscious production process.

Join my client on this exciting venture as we infuse sweetness into the lives of Gen Z with OMGood Bites - a confectionary experience that's as unique as it is delectable!

Brand Identity and Website Design for Glitsch

Introduction:

Welcome to Glitsch, a trailblazing textile brand on a mission to redefine fashion for the modern era. This experimental brand stands at the intersection of technology and style, introducing anti-surveillance fashion that empowers individuals in the face of a surveillance-driven world.

Vision and Innovation:

Glitsch pioneers the use of an innovative technique known as the 'Adversarial Patch' to disrupt artificial intelligence and safeguard user privacy. The brand's creations, ranging from clothes to accessories, serve as shields against invasive surveillance technologies. By leveraging this technology, Glitsch empowers wearers to become anonymous to cameras, thwarting facial recognition systems.

Empowering Identity and Freedom:

The core ethos of Glitsch lies in liberating individuals from the shackles of a surveillance capitalist society. In a world where privacy is increasingly compromised, Glitsch offers a revolutionary solution. By wearing Glitsch products, users reclaim their identity, allowing them to move through the modern landscape without being subject to constant surveillance.

Project Goals:

Informational Poster: Craft an engaging and informative poster that succinctly communicates Glitsch's mission, the power of the 'Adversarial Patch,' and the freedom it provides against surveillance.

Style Guide: Develop a comprehensive style guide that reflects the brand's identity – sleek, cutting-edge, and rebellious. This guide will serve as a reference for consistent branding across various platforms.

Four-Page Website: Design a dynamic four-page website that delves into Glitsch's story, the technology behind the 'Adversarial Patch,' showcased products, and a seamless user experience. The website will be a digital gateway for users to explore and understand the innovative world of Glitsch.

Outcome:

The culmination of this project aims to provide Glitsch with impactful tools – an attention-grabbing poster, a cohesive style guide, and an immersive website. These elements will not only showcase Glitsch's anti-surveillance fashion but also resonate with a target audience seeking empowerment and privacy in an interconnected world.

In essence, Glitsch is not just a brand; it's a movement. It's a testament to the fusion of fashion and technology, where style meets rebellion, and individuals stand united against the watchful eyes of surveillance. Get ready to redefine your wardrobe and rediscover your freedom with Glitsch.

Prototype here: https://xd.adobe.com/view/57882dd3-830f-47da-abef-b97ed29c8c43-02db/

Website here: https://glitsch-1.webflow.io/

Website Design for Yarnia

Yarnia: Where Premium Merino Meets Adventure

Client Overview:

Meet Yarnia, your go-to online haven for premium Merino wool clothing. With a commitment to sustainability, natural elegance, and a touch of adventure, Yarnia believes in offering more than just clothes – they're your companion for life's adventures.

Key Features:

Sustainability and Quality: Yarnia proudly champions sustainability with 100% Australian Merino wool, ensuring every piece is eco-friendly and of top-notch quality.

Comfortable and Versatile: Imagine clothes that are as soft as a hug, breathable like fresh air, and temperature-regulating for any adventure – that's Yarnia's Merino wool magic.

Brand Personality: At Yarnia, it's all about being PREMIUM and ADVENTUROUS. They bring luxury to the world of adventure-ready apparel, making every piece a statement of quality and a ticket to exciting experiences.

Main Goal:

Picture a website that's not just a shop but a curated journey. Yarnia's website was crafted to make your shopping experience easy, enjoyable, and a true reflection of their premium and adventurous brand.

Outcome:

The result? A website that seamlessly weaves together aesthetics and adventure, inviting you to explore the world of Yarnia beyond just shopping – it's an experience.

Conclusion:

Yarnia's digital space isn't your typical shopping site; it's a friendly gateway into the blend of premium quality and adventurous spirit, all wrapped up in the finest Merino wool. This project is a friendly reminder that a website can be as inviting as your favorite store.

Welcome to Yarnia! 

Prototype here: https://xd.adobe.com/view/241e1fb9-b195-4945-9fe3-185850f3dedd-714d/

Brand Design for Brodie's Books

Brodie's Books: Where Rare Books & Coffee Brews Meet

Client Overview:

Meet Isla Stewart and Njabulo Dlova, owners of Brodie's Books, a renowned online bookstore specializing in rare, collectable second-hand books inspired by Scottish literature.

Key Features:

Rare & Collectable: Brodie's Books offers curated rare books, attracting global collectors.

Unique Proposition: Specializing in luxury, high-end literature.

Literary Community: Fosters a vibrant literary community.

Main Goal:

Transforming their physical space into a welcoming sanctuary where rare books and artisanal coffee intertwine, fostering a literary haven.

Design New Brand Identity, Vehicle Branding, Coffee Packaging, and Gift Packaging Design

Outcome:

The new retail outlet combines rare books with artisanal coffee, inviting visitors to indulge in literature and coffee in a charming space adorned with unique furnishings.

Conclusion:

Brodie's Books offers a unique blend of rare books and artisanal coffee, inviting visitors to immerse themselves in the magic of literature and community.

Brand Style Guide:

Logo: Reflects sophistication and craftsmanship.

Typography: Clean and elegant.

Colour Scheme: Rich hues of vintage literature.

Visual Style: Timeless with a modern twist.

Welcome to Brodie's Books, where every book tells a story, and every cup of coffee brews new adventures.