'I am Jelli' Character Designs

'I Am Jelli' is a collaborative university project created in my second year at NUA. I worked as art director, designing many characters, environments, and assets which were handed over to 3D

This project developed my skills in teamwork, management, and working within a 2D-to-3D pipeline.

NPC Designs based on various sweet foods. I tried to incorporate the foods not only in their looks, but also their personalities!

I iterated every character in three stages: initial edits, tweaks, and finally colour.

The final lineup of characters. I sketched each sprite, and then handed them over to a teammate for lines and colour.

A hypothetical poster and Nintendo Switch Box Art. I carefully considered the context and scale of each version, brightening the colours, changing the title, and removing the overlays for the smaller scale box.

My Contribution Summary:

Character designs, opening sequence, environment designs, menu/pause/etc. screens, music and SFX