DOST

Technology that makes men feel attractive.

Gender-specific fashion, introduced post-1940s for profit, overshadowed the unisex clothing of the early 1900s. Today, while much attention is given to clothing, skin care is often overlooked, despite being our constant 'wear'. Historically, makeup originated in Egypt as a symbol of power for men, yet modern attitudes often stigmatize makeup for men, ignoring its importance for skin care and expression.

"Men's reluctance to embrace makeup and skin care is deeply rooted in societal stigma, overshadowing the importance of personal expression and well-being in the pursuit of conforming to outdated gender norms."

It’s true, our natural instinct is to move forward and express ourselves freely. Yet, we're still held back by outdated ideas and marketing strategies from the past, like the stigma around men using cosmetics.

Even though there's a big market for male grooming products, many remain unused because of these old beliefs. It's time to break free from these constraints and embrace progress.

Progress where no one is shy to express themselves and be in control of their attractiveness but most importantly, be healthy.

Skin can tell you many things about an individual’s health and why should you wait for your appointment date to come.

Due to the stigma and the era we are living it’s very difficult to give an opportunity to men in order to feel attractive. I aim to develop a product that can help men to know what products to use according to their own skin and texture and helps them decide what to get and how to apply it. A personal assistant that grows with you and helps you get the look that you desire.