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Aesop Pop-Up Retail Container Store

Aesop Pop-Up Retail Container Store

Joe Yi Lim
by limjoeyi on 29 Mar 2020

To design a temporary pop-up structure for Aesop, with 3500square feet at Dataran Merdeka, Kuala Lumpur, Malaysia to promote their brand philosophy to visitors. The store focuses on customer’s experiences through consultations, sharing sessions and workshops while reminiscing the architecture around it.

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Aesop Pop-Up Retail Container 

This temporary pop-up container for Australian luxury beauty brand, Aesop, aspires to emphasize customers’ store experiences through integration among spaces, humans, senses and its surroundings.

Aesop believes the form of integration, engagement and communication play important roles from their products, user experiences to every store design. The concept is reflected from the interior mood and elements as the surrounding streetscape of Dataran Merdeka, Malaysia was integrated within the store whilemaintaining its brand identity. It is also conveyed in the space planning on how the store promotes its products – integration between floors and the outdoors to encourage more engagement and interaction with customers throughout the journey of experiencing the store, from the retail area, workshops to personal consultations, each integrating all senses.

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