Carly Johnson: Rookies 2021

2021 Reel

House Hunters International: Show Package Rebrand

Concept Statement

“We take photos as a return ticket to a moment otherwise gone.” – Katie Thurmes

House Hunters International centers around travel, fantasy, and exploration. Realtors listen to homebuyers talk about their wishlist items, and they work to fit all of those pieces into the perfect puzzle. These facets meld together as a collage, mixing one’s past experiences with their current lifestyle and their dreams for the future all into one cohesive journey immortalized as a memory.

Research

Current Show Package

Development

Mood Board

Style Inspiration

Logo References

Logo Exploration

Graphic Elements

Main Title Style Frames

CoMotion 2021 Branding Competition Pitch

Background

CoMotion is a student-led motion graphics conference that connects top industry professionals with Motion Media Design students at the Savannah College of Art and Design. This year, the event was held remotely on March 18th – 20th, 2021. The annual conference includes a keynote speech, panel discussions, a curated and juried Student Showcase, portfolio reviews, and an awards ceremony. Prior to CoMotion, students submit a pitch for the branding of the event.

Concept Statement

It’s safe to say this has been a very challenging year for all of us. In this difficult time, it’s important to find joy in the small things- the plant that always seems cheerful regardless of your mood, the cat that seems to think your keyboard is the perfect place to nap, and the dog that still waits by the door as if you haven’t been working from home all day.

Let’s celebrate the extra time we have to spend with family and friends- the laughs, the joy, and the connectedness a virtual environment offers. The concept for this pitch honors everyone’s unique workstation through miniature paper models combined with animated cel elements. The proposed title sequence merges multiple styles, highlighting that even though there may be states and oceans between us, through the digital format, we are able to be more connected than ever before.

Development

Logo Designs

Tactile Process

T-Shirt Designs

Zoom Background Mock-ups

PBS Kids

3-2-1! This stop motion sequence begins with a color-coded assortment of school supplies entering from outside the frame, ultimately “adding” to the crumpled paper in the center. The crumpled paper unfolds itself to reveal a papercraft version of the PBS Kids logo. Connecting to the purpose and values of PBS Kids, this animation focuses on nurturing a love for learning. The scissors, pens, pencils, tape, and markers are symbols for education and growth. Stylistically, the frames combine both real objects and papercraft elements, fitting for a young audience.

Guiding the viewer through the sequence, a paper airplane flies across several environments until it reaches a spinning globe. The motion of the plane motivates the motion and timing of the PBS Kids logo reveal. This globe-focused design reflects the multicultural audience and the inclusivity PBS Kids emphasizes throughout their network, and the vector style matches the style of the network’s logo design.

Research

Style Inspiration

Storyboards

Process

Style Frames (Idea #1)

Style Frames (Idea #2)

Style Frames (Idea #3)

Innocence Project

Concept

The Innocence Project works to exonerate innocent inmates through DNA testing and reforms the criminal justice system to prevent future injustice. I created this type-driven piece to highlight the severity and magnitude of wrongful convictions. The subtle background noise speaks to the cold, corporate feeling associated with the justice system. The silence forces the audience to take in the significance of the statistics, and the typing sound heard following the logo reveal, emphasizes the continuous nature of this problem. Each year in the United States, more wrongfully convicted people are entered into the prison database. Learn more at innocenceproject.org.

Research

Script Development

Style Inspiration

Mood Board

Style Frames

One Day

Concept

A narrative piece about coming out, based on my personal experiences and inspired by the following short poem:

“In another life, I’ll reach for her hand and no one will wonder if we’re friends or something more. In another life, I’ll kiss her in the streets to our favorite song and no one will look at us like we’re doing something wrong.” - Courtney Peppernell

Behind-the-Scenes

SHANY: Pride Campaign

Inspired by Pride, this advertising campaign for SHANY Cosmetics revolves around their nail polish. The campaign consists of both stills and animated elements in a variety of formats including but not limited to social media posts, billboard ads, banners, and website content. The images were captured in-camera and composited with text and graphics, unified through the campaign’s aesthetic.

Process

3D Projects

Papercraft

Thank you!

Thank you so much for taking the time to view my work! I hope you enjoyed my portfolio. To view more of my projects and process, please visit: carlyjohnsonart.com.