CAMPAIGN
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CAMPAIGN

by melthadea on 1 Apr 2021 for Rookie Awards 2021

a short expressionist piece. Through surreal and abstract shots, the animation captures the story of a drag queen and their journey of self-expression. Featuring bold and bright colours, this animation celebrates the LGBTQ community and is highlighted through extravagant and glamourous fashion an

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CAMPAIGN is a proof of idea to create a 3D animation with 2D flares that targets young adults and adults. We wanted to create a fashion film but in animation form. We are heavily inspired by the vibrant world of drag.

Modelling, Lighting, Look-dev, Rigging and Animation were all done in MAYA. Texturing was done in Substance Painter, whilst FX and Grooming were done in Houdini. The 2D effects were later added on in After Effects. To create a realistic animation we used motion capture.

Here's the development of CAMPAIGN...

CREDITS

Director / Art Director / Project Management / Editor - Mel Thadea

Concept Art - Mel Thadea & Jonah Becker

Modelers - Kayleigh Wadlow, Bories Strumenliev, Wilson Mesquita, & Mel Thadea

Riggers - Kayleigh Wadlow & Mel Thadea

Texture Artist - Mel Thadea & Boris Strumenliev

Lighting Artist - Boris Strumenliev & Mel Thadea

VFX & Grooming Artist - Wilson Mesquita

Animator - Boris Strumenliev

Compositors - Jonah Becker, Boris Strumenliev, Wilson Mesquita

Mocap Artist - Lisa Milanesio

Thank you for watching!


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