a short expressionist piece. Through surreal and abstract shots, the animation captures the story of a drag queen and their journey of self-expression. Featuring bold and bright colours, this animation celebrates the LGBTQ community and is highlighted through extravagant and glamourous fashion an
CAMPAIGN is a proof of idea to create a 3D animation with 2D flares that targets young adults and adults. We wanted to create a fashion film but in animation form. We are heavily inspired by the vibrant world of drag.
Modelling, Lighting, Look-dev, Rigging and Animation were all done in MAYA. Texturing was done in Substance Painter, whilst FX and Grooming were done in Houdini. The 2D effects were later added on in After Effects. To create a realistic animation we used motion capture.
Here's the development of CAMPAIGN...
Director / Art Director / Project Management / Editor - Mel Thadea
Concept Art - Mel Thadea & Jonah Becker
Modelers - Kayleigh Wadlow, Bories Strumenliev, Wilson Mesquita, & Mel Thadea
Riggers - Kayleigh Wadlow & Mel Thadea
Texture Artist - Mel Thadea & Boris Strumenliev
Lighting Artist - Boris Strumenliev & Mel Thadea
VFX & Grooming Artist - Wilson Mesquita
Animator - Boris Strumenliev
Compositors - Jonah Becker, Boris Strumenliev, Wilson Mesquita
Mocap Artist - Lisa Milanesio
Thank you for watching!