Keep Your Dog Healthy, Make Your Dog Happy!

This project is not sponsored or used for any commercial ads but is for personal interest used. This project was personal thoughts as I felt that as we pet lover, we sometimes don't really know the ingredients of the pet food but just looking for the cheaper product for you pets which is harmful that we wouldn't know.

Moreover, this "case" were target audience much on young generation which is age between 25 to 35, medium class consumer, people who stay in city. As those target audience were having a similar issues of well tracking their pets health and their diet. Therefore I have an idea of by using one of the most affordable pet food - "PEDIGREE"

These are the presentation board that is created for display as to showcase the problem and solution in an infographic way, which helps to attract potential consumer or pet lover to solve their problem if they are going through this issues or consumer wanted to enhance their pet's health.

Here were few mockup on social media that helps to boost the campaign to the audience as well as promoting the main 3 new solution to the consumer which are 1) AR InfoCard, 2) Pedigree App & 3) Dog Tag. In this THREE system I do create a character call DEXTER the happy dog, guide the owner throughout the whole system. Dexter do have its own expression to create more interacting with the user.

Here is some short clip explaining each individual function of the AR (Augmented Reality) InfoCard & Pedigree App. Each system do serve its purpose of getting the pet healthy better as well the bonding between their owner.

This is the overall walkthrough or the who system of solution that PEDIGREE provided to the consumer, enjoy!