Smart You
Smart You, your automated self, is the latest technology that will make your life easier. Until it doesn't.
Smart You, your automated self, is the latest technology that will make your life easier. Seemingly joyful advertisements, Smart You unveils the dangers and limitations of AI through the perspective of five different users.
This series is aimed at building a narrative framework through which a young audience can better understand the current digital age.
A mirror that reflects your individuality:
Smart You’s design came from the need to create a world where data collection and profilation were the foundational bricks.
Smart You is a “cloned” version of the user: it is the manifestation of the user’s profilation. Its basic function, to automate tasks, is based on the rule that the user is fully surveilled and therefore it can accurately simulate anything the person would do.
Empowered to discover the world:
The digital world we are living in has rounded edges and colorful tabs. Smart You is aligned with this philosophy and aesthetics, as a cute and friendly algorithmic companion.
By hiding behind a seemingly caring smile, it can collect data on an even more personal level. The dream for every company is to not be seen as a company, but as a friend who you can trust.
An upgrade on life:
It is so convenient to let personalization AI make decisions for us because they know every step we took, every step everyone else took, and the statistically best decision to take in a specific situation.
The asymmetry of power is what makes automation dangerous: while Smart You knows everything about the users and decides for them, the users do not have any information on how and why it takes those specific decisions.
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