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Sway - Sway the conversation
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Sway - Sway the conversation

by Austin Lavalley, Eric Flatt, Henry Tran, Kajal Boghara, Sarah Beth Doncals, and henrytran398 on 1 Jun 2020 for Rookie Awards 2020

Sway is a product that help notify teammates of distraction through gradual change of light. Team members can unobtrusively tap the device to notify distractions which allows members to be more responsible and productive throughout the meetings. Sway is fully functional!

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Round of applause for our sponsors

SWAY - sway the conversation

A product that helps notify teammates of distraction in more discrete way and allows team members to be more responsible and productive throughout the meetings. Sway is fully functional!

Why Sway and how does it work?

Distraction happens because a person's sustained attention lasts about 10 - 20 minutes. Sway, a product that is a 20 minutes timer but also provide awareness to distraction through gradual change of light. Team members can unobtrusively tap the device to notify distractions to others. Distractions, to some extent, can be controlled, as evident in numerous usability testing.

Watch the video below to see how Sway works!

How it all started!

We did extensive research on team distraction and cognitive psychology before we came up with Sway.

We did a total of 20 interviews and also got 120 responses for our survey which allowed us to gather those insights for our affinitization as well as concepting.

Some of the key insights that guided us in the right direction. 

How Might We's

Our Goal


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