The Feminine Of Modernity

Retail Design : The Feminine Of Modernity

Chloe is a famous French fashion brand, it is famous for using their carefree spirit and bohemian sensibility. The three keywords developed from the mind map are feminine, sensuality and amalgamation. In terms of design and colours, Chloe use pastel colour as their signature colour on their products. The previous creative director of Chloe, Clare Waight Keller also stated that she had a natural inclination towards the brand because of its feminine designs style. The element refers to the colour scheme which soft colour will be applied to the interior provide a feminine feeling. 

Next, sensuality was developed according to the design style of Chloe. Consumer stated that Chloe’s fashion code imbued with sensuality, a free spirit and romanticism which has everything to enhance the world’s greatest female figures. This element will be shown by applying curve lines on the interior which provide a sense sensuality. 

Lastly, the amalgamation is developed from the latest Chloe collection where Chloe mix with modern bohemian and hippie style to their feminine pieces. The amalgamation element will be shown by combining the furniture into one piece.