Fendi is a synonym of fur and revolution, two apparently contradictory concepts. Having accepted the idea of mass consumption, Fendi attempted to provide furs for women of every social position, or nearly so, demystifying the luxury connotations that have always characterized this type of garment. Base on Fendi, a concept “Mirror Elegance” has been created. This concept has be show at the lobby lounge by having a certain size of the mirror on the side wall to show a bigger area. Other than that, to be show a strong concept, all the way the corridor have some mirror at between certain distance.