Travel with Naiise

Pro bono collaboration with Naiise to promote their launch of their new exclusive store in JEWEL

The concept was with consideration of its location, incorporating ‘planes'' travelling through the luggage conveyor belts, and things you’ll find in the Changi Airport.

Before the meeting with their marketing manager, I did some background search on their upcoming store, and crafted a storyboard based on the objectives they wanted this clip to show — The Pantry, The Gift Bar and along with the general products they sell.

With more background knowledge for the store after the meeting, I crafted a more detailed storyboard.

Going into the details of the work!

As their company curates local brands and products, I felt that it is important to give the project a sense of belonging to Singapore. Hence, I incorporated local attractions spots and delights such as Marina Bay Sands and Pandan Cake into it.

The scales have a significance to it, other than it being the iconic architecture and interior design in their store — It is inspired by the merlion’s scales!