Rasita Kartarahardja – The Rookies 2019 Entry

Boxed

Boxed is a short film about a recluse. Through isolation, it leaves itself to wander in boredom and begins to explore its subconscious, dealing with its inner duality.

Adult Swim: Date Night

Adult Swim is an adult orientated network. It is the nighttime identity of Cartoon Network. The concept puts a twist to the kid’s romantic tale of Lady and the Tramp in a playful tone. 

88rising

88rising is a new hybrid media company. It is a record label, video production and marketing company in one. The mass media company was first pitched as a “Vice for Asian culture” and has become a voice for Asians. The name 88rising derives from the Chinese language. Eighty-eight translates to double happiness and is a homophone for fortune and good luck. The concept plays with the name. The elevator rises to level 88 to reveal a surrealistic world with Asian culture representations. These include the Lucky Cat, red packets, pandas and Confucius (the Chinese philosopher).

Logo Animations

23andMe

23andMe provides DNA testing services that give consumers an in-depth understanding of their health, traits and ancestry through genetics. The logo reveal employs 23andMe's colorful chromosome package designs, reflecting the genetic findings uncovered by the lab company.

Fanta

Bubbly, fizzy and fun. These characteristics were used to capture Fanta's brand, the popular orange soda.

Thank You

To see more work please visit https://www.rasitakaye.com/.