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Tiffany Tedy - Motion Design Portfolio
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Tiffany Tedy - Motion Design Portfolio

Tiffany Tedy
by tifftedy on 27 May 2023 for Rookie Awards 2023

Hi! I couldn't fulfill my dream of performing at Broadway, so I am here performing stories through cool motion design!

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My Showreel 

Hi, I'm Tiffany Tedy! I'm a 2D and 3D motion designer from Indonesia, and an undergraduate student at Savannah College of Art and Design. I am in this incredible journey, where I constantly challenge myself into trying out different mediums, different styles and different ways to approach a story or a concept.

This showreel is a compilation of works created in 2022-2023, where I first delved into the world of motion graphics.

The Metaphysical Lab

// Gentle Monster //

Inspired by the philosophical ideas from 'The Matrix' and Gentle Monster's art installation-like offline shopping experiences, my creation for the Metaphysical Lab explores the recurring human desire to escape reality and live in the dream world. 

I decided to create The Metaphysical Lab, that explores the question of “what is existence and reality?”

The lab's mission is to create a new collection of glasses, acting as an aesthetic prosthetic, that allows humans to see and experience the dream world. However, we are brought into this lab where the boundaries between the real world and the dream world start to merge and become one. 

This 3D experimental-like commercial promotes Gentle Monster's hypothetical new collection, in which I modeled my own pair of sunglasses that is heavily inspired by their products. This piece combines abstract dynamic shapes and real-life forms to represent both worlds and the vanishing boundaries between the two. Other than elements, the slight shift in mood and color tones show the subtle transition from the real world to the dream world, and back to real world again. The elements include both real-world objects and dream-like abstract shapes through surreal environments, to highlight the merging of the two worlds.

Sound Designer: Junhyun Bae

Softwares: Maxon Cinema4D, Maxon Redshift, Adobe After Effects.

The Frames:

SKY Castle Title Sequence

The road to perdition, the sins of mankind.

”Sky Castle" is a 2018 South Korean satire drama that focuses on the desires and avarice of upper-class families and how everything revolves around academia. The story centers on four wealthy families, but the show specifically focuses on the women of the family who oversee these homes and how they micromanage their children's lives. These families reside in a luxurious residential area called SKY Castle, which is a reference to the three most prestigious universities in South Korea.

The characters' authenticity and their intriguing stories amplify the existing social issues of today’s world, as they obscure immorality in pursuit of power, greed and social status. The unexpected plot twists and foreshadowing dialogues present throughout the show are embodied into the design language of the title sequence. Because a complex story of social satire is incredibly heavy, the rebrand will juxtapose the disquieting tone with seemingly playful imagery.


Team: Isabelle Winarto & Tiffany Tedy

Softwares: Adobe After Effects, Adobe Illustrator, Adobe Photoshop.

The Frames:

Click here for The Process Book

New Balance 

Famous for its 'dad shoe' style, New Balance is constantly being rebranded into streetwear culture, while continuing to commemorate its history. As an individual who has experienced the evolution of this brand, I have seen New Balance evolve from a completely athletic brand to a brand that advertises its storytelling and their relatable culture.

The idea for the logo resolve is to highlight the brand going through a new innovation, entering the modern style while still paying homage to its origins.

This brand uses sneakers as a vehicle to share stories, to create conversations. Hence, this logo resolve embodies a dynamic pace to accompany the real and organic textures, emphasizing the brand's authenticity. To emphasize the brand's constant evolution of its timeless identity, the word 'balance' goes through different styles and fonts.

Softwares: Adobe Illustrator, Adobe Photoshop, Adobe After Effects.

Let's connect!

Website

Instagram

LinkedIn

Thank you for scrolling through my portfolio! 


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