fless
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fless

by danielagcreate on 1 Jun 2022 for Rookie Awards 2022

fless, is the shortcut of fearless because that is how we want users to feel when using this product. Every three minutes, a food allergy reaction sends someone to the emergency room this scary situation can be prevented if we had certainty about the content of our food.

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fless, is the shortcut to fearless and that is the purpose of this product." Every three minutes a food allergy reaction sends someone to the emergency room" and most of those reactions could be prevented if the person knew the content of their food. Food allergy sufferers feel helpless and insecure when eating something they did not cook from scratch. 

After analyzing the product available I realized that they were not actually solving the problem because during my primary research users mentioned that they not only avoid their allergen but any ingredient that is close to it, for example, some users are allergic to shellfish also avoid fish. and I also found a statistic to prove the importance of identifying for m=than one ingredient. " About 40 percent of children with food allergies have multiple food allergies (more than one food to which they’re allergic)”

After researching different technologies available, UV/VIS/NIR spectroscopy was the best option based on the user's needs. With the use of light, we can identify the unique vibration of molecules in a liquid sample which will allow us to know its content of it. Creating the trust and the confidence the user needs in order to avoid an allergic reaction. With this in mind, I went ahead to develop the form factor of the product.

Customizable options are available and the hangers are interchangeable, perfect to adapt to any lifestyle!

Product Life cycle

fless is compromised to be with you always, if something is wrong let us know and we will have you covered. 


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