Swift

In order to be safe, fast, and efficient when grocery shopping, we introduce Swift!

Americans are doing whatever it takes to stay safe and healthy during the coronavirus pandemic, including changing the way they shop groceries. According to a survey of over 24,000 U.S. consumers, 76% said they’re adjusting their shopping habits because of COVID-19 safety concerns. People are adapting and looking for options. Nearly 60% said they worried about shopping in-store. 87 percent of shoppers say they’d prefer to shop in stores with touch-less or robust self-checkout options. 

Grocery stores are typically designed to draw the customer further into them and to encourage them to spend more time in the space. Even though the pandemic is coming to an end due to vaccinations, speed and efficiency has overtaken browsing and will continue to be crucial for people in terms of importance when visiting stores.

Swift is a smart shopping cart able to display the interior layout of a grocery store and guide customers through their route, sourced from a pre-selected shopping list they set up through a mobile application. Swift allows people to self-checkout as they shop, using a weight sensor and a barcode scanner integrated into the interface. Customers can pay through a payment method linked to their account or use the credit card swiper attached to the cart. 

Swift has value for both experienced and novice customers since Swift enhances contextual awareness. Also, it provides the opportunity of upselling and advertising while giving stores more revenue and control over crowds and lines.