Eunoia

Problem Space

“For the generation that is considered to be the most connected, I feel we are one of the most disconnected in regards to meaningful interactions” -From User Interviews

Generation MZ is the first social generation to have grown up with access to the Internet. Known to be “digital natives” this generation has been more globally connected and informed than any other generation. However, the technology that connected the world has also made us more isolated, especially after the covid-19 pandemic. This steered Generation MZ away from meaningful connections and a sense of generosity and goodwill into prioritizing self benefits and competition.

Despite this shift, it is clear that Generation MZ has the desire for impact. The goal of this project was to bring back that sense of change and goodwill as a habit through solutions based on philanthropy to foster the generation to strive for goodwill and generosity.

Concept

Eunoia provides an interactive giving experience that makes donations feel special, memorable, and impactful. Eunoia starts with the physical interactive installation that has specially curated experiences for the local organization represented. The installation is communal and creates connections by making the users feel included and valued in the giving experience. Through the interactions, users are able to put themselves in the shoes of communities in need. The experience extends to the Eunoia website which allows users to view their impact, earn achievements, and view other Eunoia giving locations. 

Experience the Cause - Each installation has a catered experience related to a cause that allows you to see the impact of giving.

Help make a difference - At the end of the experience, if you want to help make a difference within the cause, you have the option to give.

Track Updates - Once given, you can track updates on the cause and continuously follow how your act of giving has helped the cause.