Cathy Lin - Motion Design Portfolio

- Guilty -

Sometimes, people know what they shouldn’t do, but they still do it. Then their conscience would criticize their behaviors right away. This uncomfortable emotion is called guilty. In our daily life, there are many moments that we feel guilty. In this project, I want to catch these moments and interpret abstract emotions into interesting episodes.

- ME: -

What you have been through make what you are today. This is a journey about finding yourself and what brings you here. Through collecting the pieces that buried deeply in the memories, the character will gradually realize how it comes from and who it is.

- Logo resolve for Seagate -

Seagate is a data storage company found in United States. It along with its competitor Western Digital, dominates the HDD market. In this project, I focus on the point that Seagate is the best guardian for data. I try to use the geometry to show that their products will protect data well.

- PSA for Chilis on Wheels -

Chilis on Wheels was founded in 2014 by Michelle Carrera. Their mission is making Veganism accessible to communities in need through services such as shares, food demos, clothing drives, and mentorship.

From the aspect of love for people and animals, I try to use type-driven kinetic typography to convey their idea to the public. I want to arouse people’s concerns and encourage them to join the volunteer activities in advance. Instead of an annoying commercial, I want to create an effective and informative short video. Therefore, I choose a bright tone, visually appealing elements, and bouncy motion style to achieve my goal.