E-PAGAWA Mobile Application

 Project Overview

A mobile application where Filipino consumers can browse and purchase repair services. It also aims to empower the small to medium local business owners in the community by giving them an appropriate platform for their service.

The Problem

Filipino consumers do not have a specific online hub for them to browse and purchase services. These services are a type of service that changes the condition of a good. As a result, they use an online platform like Facebook, but encounter security and uncertainty issues that hinder them on the purchasing stage on the consumer journey because of the inappropriateness of Facebook on purchasing. 

My Solution

An appropriate mobile application where Filipino consumers can browse and purchase services. The design of the mobile application is the integrated factor of what will enable and inhibit Filipino consumers from using a mobile application. 

My Design Process

01. Research

I conducted a related review of the literatures to explore and understand the problems of the Filipino consumers and what were the factors that will make use of an application related to the service they need. 

02. Online Survey

With the reviewed related literature, I conducted an online survey to understand what factors are likely to enable and inhibit Filipino consumers to use a mobile application in terms of purchasing a service through it

03. Interviews

To gather in-depth information about the responses that I got from the survey, 12 participants underwent a one-on-one interview

04. Competitive Analysis

05. How Might I?

I analyzed my research results and used the design method "How Might I" to define my design challenge

06. Target Consumers

To address the design challenges, target consumers should be identified for a better understanding of might solve those challenges.

07. Prototyping

I created an interactive mid-fidelity prototype and sought feedback from my target consumers before reaching the final design.

08. High Fidelity

After gaining feedback from the mid-fidelity and high-fi prototypes, those are used to make necessary changes. Here is the final design of E-PAGAWA