XLabs Motion Idents
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XLabs Motion Idents

by matthop007 on 1 Jun 2021 for Rookie Awards 2021

7 x individual motion idents were developed as a suite of branding material for the XLabs experimental research project that was conducted with the guidance of FutureDeluxe.

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The Brief

These 7 x individual motion idents were developed as a suite of branding material for the XLabs experimental research project that was conducted with the guidance of FutureDeluxe. This project occurred during  my third and final year of my 3D Degree.

The idea of the brief was to explore our connection to the natural world, by making novel associations with disparate things, experimenting with exchanging properties and function, and finding finding a way to visually express and balance these two themes. Each month feedback was given by the FutureDeluxe team through a zoom chat and by having the time to get feedback from professionals in the industry really made a difference with the evolution and direction of the projects.

These works ended up being used for Billy Blue's XLabs program. Their image is luxury experimentalism and the final works ended up being a perfect match for that theme.

Sound design for the hospital lab and petrie dish were completed by Hugo Presser, and sound design for the other 5 were completed by Liam Key in another experimental XLab at the University that was dedicated to deep synchresis theory with motion and video.



Process



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