UNTAG

UNTAG

Untag is a social awareness campaign that are using visual metaphor to illustrate Instagram user value social ability over their safety in the online realm when sharing photo on Instagram. People now a day seeking attention from social media platform, they want to get more “like” from other user and maintain social relationship.This campaign purpose to use ironic visual to highlight the user behaviour / attitude and the impact.

Each machine in factory are connected and influence each other. In the factory,machine purpose to produce product , but here machine are represent different user behaviour and attitude, how people sharing their image to getting more “like” and the impact of sharing image.

Its a common behaviour for using social media such as instagram nowadays, but most of them do not understand or aware the causes or consequences for exposing lifestyle in social media. The use of factory background art style is to enhance the environmental effect of telling the audience what is actually happening behind Instagram whenever someone expose their lifestyle.

There are 3 design in this project to illustrate different behaviour by Instagram user, according to reseacher found, there are three main thing people always share in Instagram: Luxury Product, Body Image, and Location. Each poster will illustrate one behavior to showing how people seeking for “like”.

Motion Poster