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Balance of a Sophisticated Gem
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Balance of a Sophisticated Gem

Jennifer Lin
by jenniferrlinn on 31 May 2021 for Rookie Awards 2021

PROPOSED LUXURY RETAIL BOUTIQUE FOR CHANEL AT LOT NO. 2.160, LEVEL 2 &3, PAVILION KUALA LUMPUR , 168, BUKIT BINTANG STREET, BUKIT BINTANG, 55100 KUALA LUMPUR, FEDERAL TERRITORY OF KUALA LUMPUR WITH THE SIZE OF 1696 SQFT

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Round of applause for our sponsors

CLIENT

My client for this retail design is Chanel. Chanel is a French privately held company Known for classic couture like "the little black dress" and famed fragrance Chanel No. 5, Chanel has been an haute name in fashion and cosmetics for decades. Chanel focuses on women's high fashion and ready-to-wear clothes, luxury goods and accessories. Founder Gabrielle "Coco" Chanel opened her first boutique in 1913, touting designs known for simplicity. The company boasts more than 120 boutiques worldwide. Chanel’s brand identity reflects Coco Chanel, and being “the ultimate house of luxury, defining style and creating desire, now and forever”. Chanel is a symbol of uniqueness, and the brand’s personality reflects creativity.

SITE LOCATION

The site location is located in Pavilion Kuala Lumpur.

CONCEPT

CONCEPT BOARD

CONSTRUCTION DRAWING

3D PERSPECTIVES

Women's Collection Area

Jewelry Area

Mezzanine Floor

Mezanine Floor

Cashier and Staircase

PRESENTATION BOARD


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