Taste the Color of Air Itam

Taste the Color of Air Itam

The goal is to help promote the street art of Air Itam by attracting tourists to discover more of Air Itam. 

Street art has been Penang’s identity and attracts people, also one of the reasons that compliments Penang identity. The Covid-19 pandemic had caused the public’s interest in attractions to deteriorate taking into account their ability to go out. The problem Air Itam is known for its famous tourist spots such as Kek Lok Si and Penang Hill, and also its laksa and curry but when tourists come to visit they only visit these places and leave on the same day. Air Itam's new street art is to attract tourists to stay longer in Air Itam and also to highlight other places of Air Itam. Therefore we wanted to promote and make use of these murals to attract tourists to visit them and nearby shops.

Moodboard

Idea Development

Here are the ideas to help promote the street art of Air Itam by attracting tourists to discover more of Air Itam.

1. Website

2. Explore Air Itam Game

This is a mobile game to explore Air Itam from anywhere you are. Player can walk around town, interact with the store and learn fun fact about each of them.

Player can take a screenshot with Air Itam mural during the gameplay.

3. Booklet

The booklet will show users :

a) Attractions

b) Food

c) Shops

d) Murals

Thank You