Air Max 2090 by Nike
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Air Max 2090 by Nike

by jorge97sp on 15 May 2021 for Rookie Awards 2021

This spot based on the Nike Air Max 2090 sneaker is based on the premise of creating a Motion Graphics piece with a free theme. Since we were commissioned with this practice, it was clear to me that I wanted to develop an advertising spot, and I got involved in the search for ideas and references to carry it out. I cho

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Round of applause for our sponsors

Air Max 2090 de Nike | Gráficos en movimiento.

Me llamo Jorge Blanco, y estoy graduado en al área de Montaje y Postproducción. Desde muy pequeño el mundo audiovisual ha estado presente en mi vida, ya fuese de una manera u otra. La edición de video es mi pasión, e indagando en esa área para ampliar conocimientos, encontré el Máster en Motion Graphics de LightBox Academy impartido por Jose Panadero.

Este spot basado en la zapatilla Air Max 2090 de la marca Nike parte de la premisa de crear una pieza de Motion Graphics de temática libre. Desde que se nos encargó dicha práctica, tuve claro que quería desarrollar un spot publicitario, y me involucré en la busca de ideas y referencias para llevarla acabo. Elegí un producto, y de acorde a él, una paleta de colores. Basándonos en las técnicas vistas en clase jugué con las formas, los elementos tipográficos y las animaciones de las propias zapatillas para que, al trabajarlo junto a la música, diese como resultado una pieza llamativa, frenética y que entrase por los ojos del espectador. Quiero dar las gracias a Jose Panadero por aportar esos últimos granitos de arena que hicieron que dicha pieza se convirtiese en lo que es hoy.

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My name is Jorge Blanco, and I have a degree in Editing and Postproduction. From a very young age, the audiovisual world has been present in my life, either in one way or another. Video editing is my passion, and investigating in that area to expand knowledge, I found the Master in Motion Graphics of LightBox Academy taught by Jose Panadero.

This spot based on the Nike Air Max 2090 sneaker is based on the premise of creating a Motion Graphics piece with a free theme. Since we were commissioned with this practice, it was clear to me that I wanted to develop an advertising spot, and I got involved in the search for ideas and references to carry it out. I chose a product, and according to it, a color palette. Based on the techniques seen in class, I played with the shapes, typographic elements and animations of the shoes themselves so that, when working with the music, it would result in a striking, frantic piece that would enter the viewer's eyes. I want to thank Jose Panadero for contributing those last grains of sand that made this piece become what it is today.


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