Co-founder and CEO - SiNi Software, Owner - Urbân VFX, Publisher - 3Disciple Magazine, Co-Creator and Exec Producer - 24 Hours of Chaos, Organiser - 3D London, Lead Archviz Judge - The Rookies. I have over 30 years of experience as a director/producer of Films, VFX, Immersive Experiences, and Architectural Visualisation on 3000+ projects in 40 countries. I started out in architectural design, DJing and event promotion in the early 1990s.